- Television drama originated from the American radio serial dramas of the 1930's.
- The undemanding nature of soap opera can be seen as as contributory factor to the genre's personality.
- Soap opera's concern with the everyday lives of everyday people and their problems, big and small, appears to be one of the main reasons why this genre is so popular.
- "When I sit down to watch, I belong to the family in a way....I can enter into all the characters because they're so familiar." (Ang 1985)
- Viewers enjoy forming a kind of participartory ''relationship'' with the characters.
- Parasocial relationships with the characters enable the viewers to gain pleasure from being able to understand how a certain characters feels or behaves in particular circumstances.
- Carathasis - is the purging of emotions by watching others live through the same situation, is one of the main pleasures for regular viewers of "social realism" soaps.
- Based on personal experience, it is evident that viewers often use the behaviour of a character in order to justify their behaviour in a similar situation.
- Soap opera has been labelled as a 'ritual pleasure' which offers reassurance in its familiarity of life being the main force which pulls us in. (Brunsdon 1984)
- Indeed, the theme tune which is a familiar sound to our ears, makes the viewer aware that an episode is about to begin, and also confirms the setting of the soap.
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